Since its open in May 2010, the Apple iPad has sold millions of units. But who is buying these devices and why? Well, it appears that the iPad is currently being used at a consumer level and is used for entertainment and media purposes only. The request is for Apple, can this device surely challenge the primary Workplace Pc?
Well if we were to wind the clock back say 30 years or so, some of us will remember the Apple Ii, this was the first mass-market personal computer which started the wave of many personal computers. This shook the primary shop leader of computer manufacturing, Ibm to its core and they knew they had to talk fast if they were not to lose ground to this new upstart Apple. After outsourcing the micro-processing to Intel and the operating principles to Microsoft, Ibm launched their personal computer which grew in popularity in the mid to late eighties and by the start of the nineties many if not most office workers had a personal computer on their desk.
Ipad
So Ibm won then? Well not exactly, Ibm made a major boo-boo in allowing Intel and Microsoft to sell their products to other associates and competitors such as Dell and Hp who were very victorious in marketing their products and Ibm lost too much ground and at last sold their Pc and laptop business to the China based Lenovo in 2004 and Ibm is now regarded more as a management consulting business rather than a computer manufacturer.
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I know, you are saying what does this have to do with Apple and the iPad? Well as Ibm fulfilled, their personal computing business, Apple realised that they can sell their luxury aimed Mac computers at much higher margin than say Dell and Apple understood that the internet has changed personal computing forever. Many citizen who have bought an iPad and used to normally use a laptop for surfing the web now talk they use their iPad far more than their primary laptop.
If this is true in the home, what about the workplace? When combined with growing technologies such as cloud computing and cloud based applications, the Apple iPad is a true contender for the workplace Pc. The iPad had many advantages over and above the primary office based Pc, the major being the portability of the device and working with an iPad with colleagues nearby the desk surely promotes team working. Also, the portability of this device enables greater home use and the array of the assorted iPad Accessories gives this device a real change to challenge either the primary office based Pc is still relevant in this fast captivating work.
Can the iPad Challenge the traditional Workplace Pc?
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